Development & Advancement of THAI - AD. 1999 - Current Year

1999 - THAI joined the nation in commemorating His Majesty the King's 72nd Birthday Anniversary. This message was emblazoned on THAI's entire fleet and one Boeing 747-400 aircraft was completely repainted with a graphic rendition of the Suphannahong, the Royal Barge. This was THAI's way of showing to the world the pride and honour that all Thai people feel towards their King and country.

2000 - THAI continues to grow and flourish. These first forty years of THAI have told of a remarkable success story. This year and in the years ahead, THAI will continue to operate with insight and innovation, expanding its network to cover more international and domestic.

Destinations, providing passengers with increasingly modern and comfortable aircraft, saving the Kingdom of Thailand and the people of the world with the highest standards of air service and safety. The legend that is THAI continues on.

2001- THAI implemented the Customer Relationship Management (CRM) system to further enhance standard of service in accommodating customers’ demand and maximizing their satisfaction.  THAI also expanded cooperation at both domestic and regional level through global alliances to strengthen the airline’s competitive edge and increase market shar.

2002 – THAI introduced 4 new destinations - Mumbai, Chengdu, Busan and Kuwait. This year, THAI achieved the highest net profit ever and operated with profitability for   38 consecutive years.

2003 – THAI introduced Royal e-Service, a  comprehensive service to allow greater convenience for passengers when  selecting their preferred flights,  making seat reservation, issuing tickets, and check-in.  Passengers are also able to perform a range of self services via this electonic system. Following the principle of good governance, THAI launched an e-Auction system for the Company’s procurement process to help reduce cost and create transparency.

2004 – THAI signed a contract with InterBrand Co.,Ltd to develop the Company’s new Corporate identity , THAI introduced  new Premium Customer Service for its First and Business Class passengers, offering added travel convenience and comfort.   THAI invested 39% shares in “Nok Air”, a joint ventured low cost airline.

2005 – THAI celebrated 45th year of sucessful operations with the launch of its new identity, focusing on three main  3 main themes : High Trust, World Class and Thai Touch. The New Corporate Identity embodies the concept of Ayatana, the 6 sensory perceptions of sight, taste, smell, hearing, touch and feelings from the heart. To expand THAI’s network, THAI signed a code share agreement with Air New Zealand and Air Madagascar.  Social contribution activities this year included  an opening of a library and providing  financial aid  for HIV infected children  at Grada House, Lopburi province.

2006 – In commemoration of the 60th Anniversary of His Majesty the King’s   Accession to the Throne, THAI launched the Thai Grand Season Campaign 2006 to attract tourists to Thailand to celebrate this auspicious occasion with the Thai people. On 28th September, THAI successfully transferred its operations to the new Suvarnabhumi Airport.  In promoting domestic tourism, THAI introduced a unique marketing campaign of  “THAI Value Card”, offering special ticket price to  passengers travelling on domestic routes to which THAI operates.

2007 - The year 2007 marked the first full year of operations at Suvarnbhumi Airport since its openning on September 28, 2006. THAI recommenced its domestic services at Don Muang Airport. As a result, THAI operated THAI city Air Terminal to provide an alternative check-in point for domestic passengers without flight connections flying out of Don Muang Airport. In order to facilitate passengers seeking to go on pilgrimage for merit making, THAI launched flights to Hyderabad, Bodgaya and Varanasi. Also, THAI launched direct services from Bangkok-Johannesburg.

2008 - In the year of 2008, THAI commenced direct flight to Samui Island, Surat Thani. In term of recognition, THAI received numerous awards especially its number 2 ranking for its First Class Lounge from Skytrax. Thai also received the Best Intercontinental Airline award for the 4th consecutive year  from the Norwegian travel lindustry.  THAI took the initiative in revamping the company's website in favor of the customer's convenience both in reservation process and information acceess at the facility.  In this year,  THAI's catering also received OHSAS 18001 certification for food production safet standards from the Bureau Viritas Quality International (BVQI) covering all aspects of THAI's catering products

2009 – THAI introduced new destination – Oslo, Norway which is the 59^th destination in 34 countries operated by THAI in response with the increasing demand of passengers travelling to several destinations in worldwide. This year was regarded to be the leading year of THAI with numerous awards from the various international institutions, for instance; the second rank under the category of Best Asian Carrier from Gold Awards and the second rank in Best Intercontinental Airlines regarding to the announcement in Grand Travel Award Ceremony. THAI also received Trusted Brands Platinum Award 2009 from Reader’s Digest for 10 consecutive years. In addition, THAI's Royal First Class Lounge at Suvarnabhumi Airport ranked the Best in Skytrax 2009 .

In the subject of Information Management, THAI proudly gained a full of recognition when our professional staff designed and developed software under the title of Cabin  Attendant  Pre-Flight Study and Briefing System  which won the Thailand ICT Awards EXPO 2009 under the category of tourism and hospitality from the Ministry of Information and Communication Technology.

In regard to THAI’ s environmental policy, we are vowing to put all our effort to reduce pollution and other effect based on our operation and proceedings. THAI is also the first airline in Asia and the Pacific signing Memorandum of Understanding with International Air Transportation Association (IATA) to study and do more research on how to implement and contribute into carbon offset project for passengers who are travelling by THAI. We are the good model among the leading airlines in offering passengers opportunity to take part in carbon offset together with the implementation of effective fuel management in an effort to reduce Co₂ emission in environment and atmosphere.