THAI’s Brand Journey
The presentation of THAI’s brand to customers, actual and potential, begins at the first point of contact, usually our website, media advertising, brochures, or when visiting one of our ticketing offices. The brand is, in effect, the face of THAI, which passengers can see and recognise throughout their travel experience with us.
Having made their decision to fly THAI, our customers’ next direct points of contact are likely to be at the airport, where they check in and, if in a premium class, use the facilities of our luxurious airport lounges. The clear and correct use of THAI’s identity in airport signage is a vitally important aspect in informing passengers. Every service point must accurately apply THAI’s identity, to maintain continuity.
THAI’s greatest opportunity to impress passengers, to win their confidence and long-term loyalty, is during their flights. Here, too, THAI’s branding and distinct identity is maintained, in cabin décor, furnishings, equipment and every aspect of catering and entertainment systems, THAI’s brand is presented consistently to passengers, assuring them of our airline’s image for superior service.