Development & Advancement of THAI - AD. 1999 - 2008
1999 - THAI joined the nation in commemorating His Majesty the King's 72nd Birthday Anniversary. This message was emblazoned on THAI's entire fleet and one Boeing 747-400 aircraft was completely repainted with a graphic rendition of the Suphannahong, the Royal Barge. This was THAI's way of showing to the world the pride and honour that all Thai people feel towards their King and country.
2000 - THAI continues to grow and flourish. These first forty years of THAI have told of a remarkable success story. This year and in the years ahead, THAI will continue to operate with insight and innovation, expanding its network to cover more international and domestic.
Destinations, providing passengers with increasingly modern and comfortable aircraft, saving the Kingdom of Thailand and the people of the world with the highest standards of air service and safety. The legend that is THAI continues on.
2001- THAI implemented the Customer Relationship Management (CRM) system to further enhance standard of service in accommodating customers’ demand and maximizing their satisfaction. THAI also expanded cooperation at both domestic and regional level through global alliances to strengthen the airline’s competitive edge and increase market share.
2002 – THAI introduced 4 new destinations - Mumbai, Chengdu, Busan and Kuwait. This year, THAI achieved the highest net profit ever and operated with profitability for 38 consecutive years.
2003 – THAI introduced Royal e-Service, a comprehensive service to allow greater convenience for passengers when selecting their preferred flights, making seat reservation, issuing tickets, and check-in. Passengers are also able to perform a range of self services via this electronic system. Following the principle of good governance, THAI launched an e-Auction system for the Company’s procurement process to help reduce cost and create transparency.
2004 – THAI signed a contract with InterBrand Co.,Ltd to develop the Company’s new Corporate identity , THAI introduced new Premium Customer Service for its First and Business Class passengers, offering added travel convenience and comfort. THAI invested 39% shares in “Nok Air”, a joint ventured low cost airline.
2005 – THAI celebrated 45th year of sucessful operations with the launch of its new identity, focusing on three main 3 main themes : High Trust, World Class and Thai Touch. The New Corporate Identity embodies the concept of Ayatana, the 6 sensory perceptions of sight, taste, smell, hearing, touch and feelings from the heart. To expand THAI’s network, THAI signed a code share agreement with Air New Zealand and Air Madagascar. THAI launched non-stop flights to New York and Los Angeles. Flight were also launched to Moscow.
2006 – In commemoration of the 60th Anniversary of His Majesty the King’s Accession to the Throne, THAI launched the Thai Grand Season Campaign 2006 to attract tourists to Thailand to celebrate this auspicious occasion with the Thai people. On 28th September, THAI successfully transferred its operations to the new Suvarnabhumi Airport. In promoting domestic tourism, THAI introduced a unique marketing campaign of “THAI Value Card”, offering special ticket price to passengers travelling on domestic routes to which THAI operates. THAI launched direct services from Bangkok-Johannesburg.
2007 - The year 2007 marked the first full year of operations at Suvarnbhumi Airport since its opening on September 28, 2006. THAI's Royal First Class Lounge in Suvarnabhumi Airport was voted "Best in the World" in the annual Skytrax World Airline Survey. THAI recommenced its domestic services at Don Muang Airport. As a result, THAI operated THAI city Air Terminal to provide an alternative check-in point for domestic passengers without flight connections flying out of Don Muang Airport. In order to facilitate passengers seeking to go on pilgrimage for merit making, THAI launched flights to Bodgaya and Varanasi.
2008 - In the year of 2008, THAI commenced direct flight to Samui Island, Surat Thani. In term of recognition, THAI received numerous awards especially its number 2 ranking for its First Class Lounge from Skytrax. Thai also received the Best Intercontinental Airline award for the 4th consecutive year from the Norwegian travel lindustry. THAI took the initiative in revamping the company's website in favor of the customer's convenience both in reservation process and information access at the facility. In this year, THAI's catering also received OHSAS 18001 certification for food production safet standards from the Bureau Viritas Quality International (BVQI) covering all aspects of THAI's catering products