THAI would like to inform that due to essential maintenance flights TG910 and TG911 will be operated with a Boeing 777-300ER instead of the scheduled Airbus 380 on 13, 15, 16, 18, 20, 22 and 28 November 2017.

We kindly request that you arrive ealier at the airport, as check-in desks will be busier than usual.

Thai Airways would like to apologise for any inconvenience caused.

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HISTORY OF THE THAI'S BRAND

 

 

 

From THAI’s foundation as Thailand’s national carrier in 1960, and throughout the airline’s formative years, our brand identity consisted of the ‘dancing man’ figure, created by HSH Prince Kraisingh Vudhijaya. This symbol represented a stylised classical Thai dancer, reflecting the Kingdom’s traditional values of culture and hospitality and setting it apart from all other airlines.

 

In time, as THAI grew dynamically, it became desirable to project a more modern and international image. So, in 1975, a sparklingly new symbol was created by Walter Landor Associates, a symbol that soon became widely recognised around the world. This colourful icon combined several visual elements, suggestive of a tropical orchid, the richness of Thai silk and hints of classical design motifs.

 

In 2005, this distinctive image was redefined by the Interbrand partnership, giving it a three-dimensional appearance. At the same time, the whole of THAI’s branding policy was rationalised to include every aspect of the airline’s image, at all points of customer contact, positioning THAI as the most memorable and rewarding travel experience, and reflecting the airline’s close association with the traditional values of Thailand.