What THAI's Brand Stands For

Branding establishes a company’s distinctive identity. THAI’s ‘Brand’ sums up not only the way our airline and its activities are presented to the world, but also reflect the way the world perceives our company and its declared values.

The corporate vision of THAI is to be First Choice Carrier, with Touches of Thai. Our airline is modern, innovative and progressive, yet celebrates everything which makes Thailand unique – its culture, traditions and, above all, the warm hospitality the kingdom and its people extend to global travellers. The overall objective of THAI’s branding process is to enhance the corporate philosophy: World Class, High Trust, and Thai Touch.

The total image of THAI, as projected through every element of our corporate branding policy, goes beyond the functional aspects of destinations, safety and scheduling, to fulfil our customers’ highest expectations in terms of comfort, service and well-being.

The values of THAI reflect the values of Thailand, inspiring not only our outward appearance, but also the gracious hospitality, on the ground and in the air, for which this airline is renowned.

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