Notice of Internet booking payment during CHUSEOK long holiday period of 30SEP-09OCT 2017

1.     Credit card payment

It is okay to issue tickets anytime when credit card payment is done at Thai homepage.

2.     Cash payment

During holiday period, SEOUL THAI office will be closed.

2.1.  Internet booking made until 28SEP with cash payment

Ticket can be issued when cash transfer is confirmed with staff of reservation or ticketing by the phone before 5pm of 28SEP17.

2.2.  Internet booking made between 29SEP -07OCT with cash payment Cash payment is not allowed.

2.3.  Internet booking made between 08OCT - 09OCT with cash payment

Cash payment is allowed. However, it is mandatory to confirm cash transfer with staff of reservation or ticketing by the phone on/after 10OCT within 72hours of reservation generated.

    Please kindly be informed that if cash transfer is not confirmed with staff, then reservation will be automatically cancelled after 72hours.

    Thank you.

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ELEMENTS OF THAI'S BRAND

thaibrandTHAI’s registered brand consists of a number of inter-related elements which, together, make up our visual identity and project our desired corporate image at all points of contact with our customers.

The basic elements include a ‘brand signature’, consisting of the colourful symbol and associated logotype (name). THAI’s long established and widely recognised tagline “Smooth as silk”, often used in conjunction with the brand signature, highlights our philosophy of service. The connection between THAI and Thai silk has been close since the airline was founded, for instance in the use of lustrous Thai silk for cabin attendants’ in-flight costumes. Another linking element, seen in our advertising and printed material, is the specially designed ‘curve graphic’, which is symbolic of the traditional ‘Thai Wai’ gesture of greeting.

As a focal feature and major pictorial element for the brand, a large-scale mural was commissioned to become a key art graphic in projecting the image of THAI. This graphic, entitled ‘Ayatana’, meaning ‘Senses’, expresses, in stylised classical terms, the six senses of sight, taste, smell, hearing, touch and feeling from the heart. Parts of the Ayatana appear widely, in office décor, and all media of communication.

The use of typography and colour are also vital aspects of THAI branding, with great care being taken to maintain consistency in all applications: advertising, ticket office décor, airport signage, in print and promotional situations. The colours used for THAI’s corporate identity feature a deep, rich purple, magenta, and modified yellow/gold.
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