Development & Advancement of THAI - AD. 2009 - Current Year
2009 - THAI introduced a new destination – Oslo, Norway - which is the 59th destination in 34 countries operated by THAI in response with the increasing demand of passengers travelling to several destinations in worldwide. This year was regarded to be the leading year of THAI with numerous awards from the various international institutions, For instance; the second rank under the category of Best Asian Carrier from Gold Awards and the second rank in Best Intercontinental Airlines regarding to the announcement in Grand Travel Award Ceremony. THAI also received Trusted Brands Platinum Award 2009 from Reader’s Digest for 10 consecutive years. In addition, THAI's Royal First Class Lounge at Suvarnabhumi Airport ranked the Best in Skytrax 2009 .
In Information Management, THAI proudly gained recognition when our professional staff designed and developed software under the title of Cabin Attendant Pre-Flight Study and Briefing System which won the Thailand ICT Awards EXPO 2009 under the category of tourism and hospitality from the Ministry of Information and Communication Technology.
With regard to THAI’ s environmental policy, we vowed to put all our effort to reduce pollution and other negative environmental effects based on our operation and proceedings. THAI is also the first airline in Asia and the Pacific to sign a Memorandum of Understanding with the International Air Transportation Association (IATA) to study and carry out research on how to implement and contribute to carbon offsets for passengers who are travelling with THAI. We serves as a model among the leading airlines in offering passengers the opportunity to take part in carbon offset together with the implementation of effective fuel management in an effort to reduce co2emission in the atmosphere.
2010 marks a historic milestone in the history of THAI as we celebrate 50 successful years as the National Flag Carrier of the Kingdom of Thailand, while playing a key role in bringing Thailand to the world arena. For half a century, THAI has earned numerous honors and commendations from leading organizations both within and outside Thailand and continues to receive global recognition for its unique service incorporating the Thai identity and graceful hospitality that is found nowhere else in the world . This year, THAI achieved its goals set forth in the company's five-year plan under "Mission TG100" with successful strategies for the various operating units resulting in a satisfactory financial performance. Despite domestic challenges and natural disasters overseas, THAI was able to maintain confidence among its creditors, shareholders and customers, while building stability and positioning itself among the world's leading carriers. While the operating environment of the commercial airline industry remains in a constant state of flux and subject to a broad range of risks, THAI's "Mission TG100" vision places special emphasis on three core values - being customer oriented, being competitive and being dynamic. Improvements were made at every customer touch point in response to customers' demand as well as to further enhance the customer experience and overall satisfaction. Service improvements at Suvarnabhumi Airport, including both ground services and food and beverage services at THAI's premium class lounges, have earned THAI recognition as the Best Ground Service and Best First Class Lounge by Skytrax. The arrival of baggage within 15 minutes after flight landing for First Class passengers was also a factor in the Skytrax award.
As for route network development to meet customer demand, in 2010 THAI launched direct service on the Bangkok-Haneda (Tokyo, Japan), and Bangkok- Johannesburg (South Africa) routes, and had Nok Air operate on routes to certain domestic destinations and had Nok Air operate on routes to certain domestic destinations. To further improve aircraft fleet efficiency,
THAI acquired 15 new aircraft and drafted a long-term fleet plan to acquire modern and fuel-efficient aircraft with the target of decreasing the average age of the fleet from 11.9 years in 2010 to 8.5 years by 2017. Maintaining the highest standards of safety and customer service have always been THAI's top priorities therefore the on-going implementation of stringent cost-cutting measures will not affect these standards. The company's mutual separation plan was implemented to reduce future personnel expenses. Proactive fuel management and fuel hedging have been exercised alongside the use of fuel surcharges to minimize the impact of the fluctuation in fuel costs which constitute the largest portion of THAI's operating expenses. THAI is the first Southeast Asian airline to sign a cooperation agreement with IATA implementing carbon offset programs for passengers. As part of the CSR campaign, two menus served on board THAI international flights have been labeled with carbon emissions stickers reflecting carbon emissions related to the production of the meal, allowing passengers the opportunity to help alleviate the problem of global warming. To increase management dynamism and flexibility, THAI has adopted a work performance evaluation system or KPI to ensure the distribution of power among top level executives. In display of the company's dedication to ensure Good Part of the dynamism sought by the Company came through empowerment of employees to make decisions while accepting the related responsibilities by implementing clear KPIs to align the efforts of all employees towards a common goal. The "Whistle Blower" policy has been put in place as part of the Company's efforts towards ensuring Good Corporate Governance and to ensure the highest ethical standards. The financial statements of business units have been separated from core operations to enhance responsibility and accountability in managing profitability with corresponding empowerment for decision making.