本日(2月19日)出発を予定していた成田発バンコク行きTG677便は、使用機材となる到着便(バンコク発TG676便)の機材整備による大幅な遅延のため、下記スケジュールに変更となりました。ご利用予定のお客様には大変ご不便をお掛け致しますこと、心よりお詫び申し上げます。

 

遅延となるフライト
対象便 オリジナルのスケジュール 変更後のスケジュール(予定)
バンコク発TG676

2月19日

バンコク08:00発→成田15:50着

2月19日

バンコク23:59発→成田07:30翌日着

成田発TG677

2月19日

成田17:30発→バンコク22:30着

2月20日

成田09:01発→バンコク14:15着

※上記は2018年2月19日17時現在の予定です。

こちらより、更に変更となる場合もございます。何卒ご了承ください。

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ELEMENTS OF THAI'S BRAND

thaibrandTHAI’s registered brand consists of a number of inter-related elements which, together, make up our visual identity and project our desired corporate image at all points of contact with our customers.

The basic elements include a ‘brand signature’, consisting of the colourful symbol and associated logotype (name). THAI’s long established and widely recognised tagline “Smooth as silk”, often used in conjunction with the brand signature, highlights our philosophy of service. The connection between THAI and Thai silk has been close since the airline was founded, for instance in the use of lustrous Thai silk for cabin attendants’ in-flight costumes. Another linking element, seen in our advertising and printed material, is the specially designed ‘curve graphic’, which is symbolic of the traditional ‘Thai Wai’ gesture of greeting.

As a focal feature and major pictorial element for the brand, a large-scale mural was commissioned to become a key art graphic in projecting the image of THAI. This graphic, entitled ‘Ayatana’, meaning ‘Senses’, expresses, in stylised classical terms, the six senses of sight, taste, smell, hearing, touch and feeling from the heart. Parts of the Ayatana appear widely, in office décor, and all media of communication.

The use of typography and colour are also vital aspects of THAI branding, with great care being taken to maintain consistency in all applications: advertising, ticket office décor, airport signage, in print and promotional situations. The colours used for THAI’s corporate identity feature a deep, rich purple, magenta, and modified yellow/gold.
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