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HISTORY OF THE THAI'S BRAND

 

 

 

From THAI’s foundation as Thailand’s national carrier in 1960, and throughout the airline’s formative years, our brand identity consisted of the ‘dancing man’ figure, created by HSH Prince Kraisingh Vudhijaya. This symbol represented a stylised classical Thai dancer, reflecting the Kingdom’s traditional values of culture and hospitality and setting it apart from all other airlines.

 

In time, as THAI grew dynamically, it became desirable to project a more modern and international image. So, in 1975, a sparklingly new symbol was created by Walter Landor Associates, a symbol that soon became widely recognised around the world. This colourful icon combined several visual elements, suggestive of a tropical orchid, the richness of Thai silk and hints of classical design motifs.

 

In 2005, this distinctive image was redefined by the Interbrand partnership, giving it a three-dimensional appearance. At the same time, the whole of THAI’s branding policy was rationalised to include every aspect of the airline’s image, at all points of customer contact, positioning THAI as the most memorable and rewarding travel experience, and reflecting the airline’s close association with the traditional values of Thailand.

 

타이항공 한국 지사 / 대표자 : 수티촉로리짓 / 서울 중구 세종대로 92 (태평로 2가,한화금융센타 -태평로, 15층) / TEL : (02) 3707-0114
통신판매업신고 : 제2009-서울중구-1370호 / 사업자 등록번호번호 : 104-84-02595 / 이메일주소 무단수집거부
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