THAI Stay home miles exchange won awards including 3 in Cannes Lions

30 June 2021

On June 24, Stay Home Miles Exchange by Wunderman Thompson Thailand has won 2 more Bronze awards, receiving lions in 2 categories: Brand Experience & Activation and Mobile.

For the Brand Experience & Activation category in the sub cat. Retail Experience & Activation, Customer Acquisition & Retention won the Bronze Lion.

For the Mobile category, in the sub cat. Technology, Activation by Location, won the Bronze Lion.

While sub cat . Technology, Data/Insight and Brand-led Mobile Apps both of these are shortlisted.

Previously, Stay Home Miles Exchange by Wunderman Thompson Thailand won the first lion, Bronze from Direct: Travel/Leisure for a total of three days, winning 3 awards.

THAI stay home miles exchange is the application that let Thai citizens and residents who stay home to stop spreading of the virus. It gives a total of 1,000,000 Royal Orchid Plus miles to participants, rewarding 1 mile for every 4 hours of staying at home during the campaign period or until the miles run out.