If you are looking for luxury shopping, you have to go to Sinsa-dong area near Gangnam-gu. Although the road is just 670 metres long, it is considered one of the most beautiful streets in central Seoul. Here there are shops arranged tightly with both famous brands and local brands intermixed with pop-up stores that sell limited edition items. Walk to the end of the road and you’ll see a chic restaurant called ‘Around the Corner’ which also sells clothing and jewellery. There are also many great cafes close by, like ‘Coffee Smith’ which is famous amongst celebrities, or a cafe with a softer mood like ‘A Twosome Place’ an increasingly popular coffee franchise.