14 March 2022
Mr. Kittiphong Sansomboon, Director of Customer & Marketing Department, Thai Airways International Public Company Limited (THAI), M.L. Dispanadda Diskul, Chief Executive Officer, Mae Fah Luang Foundation under the Royal Patronage (MFLF), announced the partnership between THAI and Doi Tung Development Project to introduce a sustainably produced Black Silk Blend premium drip coffee onboard THAI’s Royal First and Royal Silk Classes. Mr. Suvadhana Sibunruang, Acting THAI CEO, THAI and MFLF executives were also present as guests of honour.
THAI passengers traveling on the Royal First and Royal Silk classes en route to European, Australian, Japanese, and Korean destinations will be able to enjoy The Black Silk Blend premium drip coffee, a unique extract created by Doi Tung Development Project and especially produced for THAI, which is a part of its ambition to fulfill the Corporate mission: Customer Centric. Its taste and aroma will engage the six senses; sight, taste, smell, touch, and heartfelt feelings, of passengers in the “Magically Smooth” experiences at over 30,000 feet altitudes.
This partnership helps generate local employment, circular economy, and sustainable community development as the coffee was grown by local farmers on the hills at 1,200 meters above sea level. Coffee beans are finely selected prior to entering sustainable roasting process by Doi Tung. The introduction of this authentic and aromatic Black Silk Blend premium drip coffee aims to further enhance passengers smooth as silk flying experience and a world class inflight services with THAI. Furthermore, THAI offers Barista On-board services serving passengers with various coffee menu by trained cabin crew.