Thai Airways International Public Company Limited (THAI) received the Design Excellence Award (DEmark 2026) in Lifestyle Products category, together with the Special Award for Social Impact, recognizing the outstanding design and social impact of its “AFTER ALTITUDE : MALAI SERIES” 

 
Mr. Chaiyong Ratanapaisalsuk, Director of Corporate Strategy & Development Department, represented Thai Airways at the awards ceremony held on 27 August 2026 at Bangkok Marriott Marquis Queen’s Park Hotel. 

 
“AFTER ALTITUDE : MALAI SERIES” is one of the projects under “Zenith Ways of Living by THAI” initiative which aims to transform the materials that have been retired from use in THAI’s operations into stylish and functional lifestyle products. 

 
One of the products in the series is the “MALAI 14-inch Laptop Sleeve”, created by upcycling the aircraft seat covering fabric from retired THAI aircraft into a practical everyday product. The design was inspired by the traditional Thai “MALAI” (flower garland), a symbol of welcome and good fortune. The design demonstrates contemporary patterns with variety of the colours, making each piece unique while bringing together the stories of travel, Thai identity and design.

This recognition at DEmark 2026 reflects THAI’s approach to advancing its “Waste to Wealth” concept by giving materials that have been retired from use a new use and transforming them into new products through creative and innovative design. 

For more details and to purchase “Zenith Ways of Living by THAI” products, please visit THAISKYSHOP at the link: 
https://thaishop.thaiairways.com/web/