THAI Unveils New Royal Silk Class on A320 Aircraft, Elevating Domestic and Short-haul International Travel Experience

Thai Airways International Public Company Limited (THAI) hosted the THAI A320: Elevating Travel Experience event to showcase its new Royal Silk Class cabin on Airbus A320 aircraft, offering an exclusive experience for passengers. The event was attended by Mr. Piyasvasti Amranand, THAI Chairman of the Plan Administrator, Mr. Chansin Treenuchagron, THAI Plan Administrator, Mr. Chai Eamsiri, THAI Chief Executive Officer, Mr. Cherdphan Chotikhun, THAI Chief Technical Officer, Mr. Korakot Chatasingha, THAI Chief Commercial Officer, along with THAI senior management at THAI's Maintenance Hangar at Suvarnabhumi Airport.

Mr. Korakot Chatasingha, THAI Chief Commercial Officer, revealed, "THAI remains committed to implementing our Commercial Excellence strategy to achieve sustainable revenue and profitability. In 2024, we successfully executed our strategy under the 'One THAI One Fly' campaign, which effectively integrated Thai Smile Airways into the THAI brand. This has led to significant improvements in revenue, aircraft utilization, and the creation of a seamless travel experience for our passengers.

The new Royal Silk Class on our A320 aircraft demonstrates THAI's ongoing commitment in product and service development, which aligned with our customer-centric approach to enhance passenger travel experience.

This upgrade reflects our dedication as Thailand's flag carrier to set new standards in air travel, particularly for short-haul routes. We're offering comprehensive full-service features, including spacious seats designed for maximum comfort, state-of-the-art entertainment systems, premium dining, and exclusive privileges that will make every flight memorable, both domestic and international. The service, launched this January, will be available in all 20 aircraft by the second quarter of this year."

The new Royal Silk Class cabin features 12 exclusive seats (currently available on selected flights) arranged in a 2-2 configuration across the first three rows. Each meticulously designed seat offers spacious personal area with adjustable headrests and legrests for enhanced comfort. The seats are equipped with fold-away tray tables for dining and personal device use, complemented by conveniently positioned beverage holders near the armrests.

Another distinctive feature of THAI's A320 aircraft is the wireless entertainment system. THAI is the first airline in Thailand to offer wireless entertainment in every seat on domestic routes, currently available on selected flights, enabling passengers to enjoy diverse content on their personal devices. Royal Silk Class passengers are treated with gourmet meals and a curated beverage selection. On flights longer than 3.5 hours, they will be offered exclusive amenity kits designed by Jim Thompson, available in 12 unique designs that elegantly capture Thai heritage.

Royal Silk Class passengers will enjoy an array of exclusive privileges including Fast Track immigration service, Priority Boarding, Priority Baggage handling, access to the Royal Orchid Lounge, 40kg checked baggage allowance with 7kg carry-on, plus 125-150% bonus Royal Orchid Plus miles.

Royal Silk Class service utilizing A320 aircraft is available in 8 domestic routes from Bangkok to Chiang Mai, Chiang Rai, Khon Kaen, Udon Thani, Ubon Ratchathani, Phuket, Hat Yai, and Krabi. The service also extends to 22 destinations in Asia, including Taiwan, Hong Kong, Cambodia, Laos, Myanmar, Vietnam, Indonesia, Malaysia, Singapore, India, Nepal, Bangladesh, and Sri Lanka (currently available on selected flights while routes are subject to change). 

For more information about Royal Silk Class services, schedules and reservations, visit thaiairways.com, THAI sales offices, sales agents nationwide, or contact the THAI Contact Center at 0-2356-1111 (24/7).
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